The Mindset System Behind 30 Olympic and World Champion Athletes.
Now a book, a program, and a coaching experience.
Explore ProgramsThe Mental Performance System Behind Elite Athletes
For over twenty years, I have coached the bodies and minds of elite athletes across the world --- Olympic sprinters, MLB All-Stars, LPGA major champions, world champions in wakeboarding and water skiing. Along the way, I discovered something I was not expecting: the athletes who reached the very top were not always the most physically gifted. They were running a different operating system in their minds.
I spent the first decade watching those patterns. The second decade, I built them into a system --- one that fuses science, Scripture, and the universal laws that govern everything. I call it the GOAT Mind.
Greatest of All Time Mind. God Over All Things. One system. One truth seen from two sides.
It is 100% teachable. It works regardless of your sport, your profession, or your starting point. And it is now available to you.
Your Roadmap to Mastery:
Proven, Step-by-Step Wins
7
PILLARS
The foundational truths that rewire how you think, speak, believe, and perform. Built on science, rooted in Scripture, confirmed by universal law.
33
LESSONS
A step-by-step progression --- like athletic periodization for your mind. Each lesson builds on the last. Skip nothing. Become unbreakable.
33
GOAT MOVES
The precise actions champions take. Not suggestions. Not theory. These are the reps that build the muscle. Every lesson ends with one.
Meet the Coach Behind Elite Athletes
I am Chase Kough. For over twenty years, I have trained Olympic gold medalists, world champions, and professional athletes across five continents. 30 Olympic and World Championship medalists. Different sports, different countries, different backgrounds --- all reaching the absolute pinnacle of their craft.
But I did not start there. I started cleaning equipment and making smoothies at a five-thousand-square-foot gym in central Florida. The athletes came to me before I had a system, before I had a name for what I was doing. I had a front-row seat to greatness, and over twenty years I pulled the patterns out, studied them against science and Scripture, and built them into something anyone can learn.
Today, I coach high-achievers from every walk of life through the same system. The arena changes. The operating system does not.
Read the Full StorySuccess Stories from Athletes & High Achievers
★★★★★
"The switch that has been flipped in my mind has been life changing."
"I have a fresh perspective and a new way of thinking. This course literally is life changing. For all of you that want to be the best at what you do, whatever it is, TAKE THIS COURSE."
- John S., Business Owner
★★★★★
"I am absolutely blown away at all that has changed in and around me."
"Not just minor upticks either --- BIG CHANGES. This new knowledge has impacted my finances, my health, my attitude, my goals, my relationships, and most importantly, my understanding of how to use The GOAT Mind principles to be all that God created me to be."
- Danylle A., Therapist and Business Owner
★★★★★
"Spending 2 hours once a week across seven weeks with Coach Chase was truly a life changing experience."
"Having lived the elite athlete lifestyle, I was familiar with many concepts but to have them broken down and tied together in three ways of the world --- biblical, science and universe --- set my life on a new path."
- Ronald S., Coach and Film Executive
Mental Performance Training Paths for Every Level
The Book
WHERE IT ALL STARTS
The full GOAT Mind system --- 7 Pillars, 33 Lessons, 33 GOAT Moves --- in one book. Built from over two decades of coaching Olympic gold medalists, world champions, and professional athletes. Available in paperback, hardcover, and eBook.
Paperback: $18 | Hardcover: $28 | eBook: $9
The Power of Words
YOUR FIRST TRANSFORMATION
Two complete lessons from the GOAT Mind system focused on the single most immediate change you can make: the words you speak. Learn what to stop saying and the four words that will change everything. Includes video lessons, guided audio, and workbook exercises.
$67
The Full GOAT Mind --- Online
THE COMPLETE SYSTEM
All 7 pillars. All 33 lessons. All 33 GOAT Moves. Self-paced video instruction, 5 guided audios, and the complete 150-page workbook. Go at your own pace with one year of full access.
$228
Coming September 2026
GOAT Mind Live
COACHED BY CHASE
The full GOAT Mind curriculum delivered live over 7 weeks in a small group --- virtually via Zoom or in-person in Central Florida. Direct coaching, real-time Q&A, weekly accountability, and a network of like-minded individuals building alongside you.
Virtual: $408 | In-Person: $710
The same system that produced Olympic gold medals can produce your breakthrough. The question is whether you are ready to learn it.
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