Five Ways to Build Your GOAT Mind

WHERE IT ALL STARTS

TIER 0: THE BOOK

The full GOAT Mind system --- 7 Pillars, 33 Lessons, 33 GOAT Moves --- in one book. Written by Chase Kough after over twenty years of coaching Olympic gold medalists, world champions, and professional athletes across five continents.

GOAT Mind is rooted in the convergence of science, Scripture, and universal law. It is not a collection of motivational quotes. It is a structured operating system for your mind --- the same one that produced Olympic gold medals and world championship performances.

Available in paperback, hardcover, and eBook.

What You Will Find Inside:

• 7 Pillars --- the foundational truths that rewire how you think, speak, believe, and perform
• 33 Lessons --- a step-by-step progression, like athletic periodization for your mind
• 33 GOAT Moves --- the precise actions champions take, one at the end of every lesson
• Real stories from Olympic and World Championship athletes Chase has coached
• The science, the Scripture, and the universal law behind every principle

Paperback: $18  |  Hardcover: $28  |  eBook: $9

Want to go deeper? The online program, live coaching, and monthly community take the book's framework and put it to work in your life with guided instruction, accountability, and direct access to Chase.

YOUR FIRST TRANSFORMATION

TIER 1: THE POWER OF WORDS

The single most immediate change you can make to transform your results is the words you speak. Most people are sabotaging themselves every day without knowing it --- with language patterns so common they feel normal.

This standalone module from the GOAT Mind system teaches you exactly what to stop saying and gives you the four specific words that will reshape how you think, speak, and perform. It is the same training I give every athlete who walks through my door on day one.

What You Will Find Inside:

• Two complete video lessons taught by Chase (approximately 90 minutes total)

•  Guided audio for daily reinforcement

•  Workbook exercises to apply immediately

•  Lifetime access

Who It Is For: Anyone who wants to experience the GOAT Mind system before committing to the full program. Anyone who wants one powerful, actionable shift they can feel within days.

$67

This is one complete transformation from the GOAT Mind system. There are 31 more lessons inside the full program.

THE COMPLETE SYSTEM

TIER 2: THE FULL GOAT MIND --- ONLINE

 Seven pillars. Thirty-three lessons. Thirty-three GOAT Moves. The full mental performance system that produced 30 Olympic and World Championship medalists --- delivered to you on your schedule.

This is not a collection of motivational videos. It is a structured progression --- like athletic periodization for your mind. Each pillar builds on the last. Each lesson ends with a GOAT Move --- a specific action that puts the principle to work in your life immediately.

What You Will Find Inside:

• 6+ hours of in-depth video instruction with Chase teaching each lesson step by step

•  5 guided audios for daily reinforcement and mental conditioning

•  Complete 150-page workbook with exercises, reflection prompts, and trackers

•  33 GOAT Move action steps --- one per lesson

•  One full year of access --- revisit any lesson as many times as you need

Who It Is For: High achievers who want the full system on their own schedule. People who learn well independently and want to move at their own pace. Anyone ready to commit to a complete mental transformation.

$228

COACHED BY CHASE

TIER 3: GOAT MIND LIVE

The same complete GOAT Mind curriculum, delivered live over seven weeks in a small group setting --- with direct access to Chase. This is how I coach my athletes: face to face, real-time feedback, weekly accountability, nothing hidden behind a screen.

Every session is two hours. You will work through the entire 150-page workbook together. You can ask questions in real time. You will build alongside a small group of people who are as serious about their growth as you are. And you will have a coach treating you the way I treat every athlete who walks through my door.

Who It Is For: People who want direct coaching and accountability. People who thrive in community. Anyone who has read the book or completed the online course and wants to go deeper with Chase in the room.

STAY IN THE ROOM

TIER 4: GOAT MIND COMMUNITY --- MONTHLY MEMBERSHIP

For graduates of the GOAT Mind program. A monthly membership that keeps the system alive in your daily life. Share wins, ask questions, and stay connected to a community of people who are building alongside you.

Each month includes one to two live video sessions with Chase --- new teaching, real-time coaching, and open Q&A. Plus a private community space where members support each other, celebrate breakthroughs, and stay accountable.

The athletes I have coached did not reach the top alone. They were surrounded by people who believed the same things they did. This community gives you that same proximity --- no matter where you are in the world.

What You Will Find Inside:

• 1 to 2 live video sessions with Chase each month (new teaching + open Q&A)

•  Private community space for wins, questions, and accountability

•  Access to exclusive content, bonus lessons, and behind-the-scenes coaching insights

•  Connection with a network of people running the same operating system

Who It Is For: Anyone who has completed the GOAT Mind program (online or live) and wants to keep the system active in their life. This is not a course --- it is a community. You have already learned the principles. This is where you live them.

 TBD/month --- pricing to be confirmed by Chase before launch

Every path delivers the same system. The same principles that produced Olympic gold medals. The same framework that has transformed hundreds of lives. The only question is how you want to experience it.

Start with the book. Start with the words. Go all in with the full program. Let me coach you directly. Or stay in the room with the community. Whichever path you choose, I will see you on the other side.

--- Chase